Friends and Family Round

Third Place

Not a café. A moving third place.

A coffee truck designed to plug directly into car meets, street corners, and community events — wherever people already gather.

Currently raising

$20,000

Small, private round to get from zero to fully operating.

The third place, brought to you.

Coffee shops have always been where people gather. Third Place takes that idea and makes it mobile.

Instead of waiting for foot traffic, the truck shows up where attention already exists — markets, car events, neighborhoods, and private gatherings.

The unit is fully equipped and ready to operate. This raise gets it on the road and into revenue immediately.

Built on existing communities, not guesswork.

This isn’t dependent on random foot traffic. It’s designed around recurring events, built-in audiences, and repeatable locations.

This isn’t event-dependent. The truck is designed to operate 5–6 days per week — events when booked, and otherwise stationed in high-traffic areas like neighborhood streets and business locations.

Mobile units operate with lower overhead while unlocking multiple revenue streams: events, private bookings, and consistent daily service.

Break even sits at roughly 70 drinks per day, a realistic target for a focused, quality-first operation.

$244k

Projected Year 2 revenue

75%

Target gross margin at scale

$81k

Projected Year 2 net profit

70/day

Drinks needed per operating day (5–6 days/week)

Simple terms, fast turnaround.

1.35x

Structured return via promissory note targeting a 35% total return.

18 mo.

Target repayment window, beginning in month 3, paid from operating revenue.

$1k min.

$5k+ qualifies for a 1.4x founding investor return. Round capped at $20k.

How the first $20k gets deployed.

$17,000

Truck secured (fully equipped, ready-to-operate unit).

$3,000

Inventory loaded (coffee, matcha, chai, supplies) + initial operating buffer.

Not starting from zero.

Built by someone already operating across events, media, and community-driven projects.

This plugs into existing networks — automotive culture, creative communities, and live experiences — instead of relying on cold discovery.

The same systems used for content and production translate directly into distribution and demand.

Built on what already works.

Third Place sits at the intersection of two proven approaches to modern food and beverage businesses.

Blank Street Coffee showed that small-format, highly efficient coffee operations can scale quickly with strong unit economics.

Big Gay Ice Cream proved that a simple product, paired with a strong point of view, can become a cultural brand with real staying power.

System underneath. Soul on top.

Third Place combines both:

Operational system — tight menu, fast service, repeatable setup, and consistent daily operation (5–6 days per week).

Cultural layer — rooted in cars, community, and creative identity, not just coffee.

The goal isn’t just to sell drinks. It’s to create a place people recognize themselves in — wherever the truck shows up.

Fast path to revenue.

01

Raise closes

Truck is secured immediately after funds are collected.

02

Setup

Permits, certifications, and final brand prep completed quickly.

03

Launch

First events booked and operating within weeks.

04

Revenue + repayment

Revenue begins immediately. Repayment starts by month 3.

How returns actually play out.

TierInvestmentReturnMultiplier
Founding$5,000+$7,000 on $5k1.4x
Supporter$2,000–$4,999$3,375 on $2.5k1.35x
Backer$1,000–$1,999$1,250 on $1k1.25x

Example: A $2,500 investment returns $3,375 over ~18–20 months (~20–22% annualized), paid monthly from operating revenue.

Brian Felix

Third Place Coffee Truck · Brooklyn, NY

Closing this round with a small group. Reach out if you want in or want to talk it through.

This document is for informational purposes only and constitutes a private offering to known individuals. It is not a public solicitation.

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Third Place — Aluminum Grounds